Nowadays, people are a lot more flexible, then they use to be couple decades earlier. We don’t have to be as much political as earlier, we could do whatever we want. The same is in the fashion.
Most of the travelers are thinking that ideal vacation is to visit any exotic destination, getting sun bath and enjoying very old monuments. However every year more and more travelers decide to modify this fashion and better like to visit large capitals in Europe, not always situated in the southern zone of map.